In the 1950’s America’s mobile move was all about connecting the country through Interstate Highways. In the 20-teens, mobile has taken on a whole new meaning with the rise of smartphones. As of 2015, more time is spent looking at smartphone and tablet screens than computer and televisions ones.
This swing is nothing surprising as the trends have been drifting in mobile’s favor for the last five years, which in tech years is more like 20. In other words, it has been a long time coming. What will come to a surprise to some is the opportunity that is currently open for advertisers. As illustrated in the infographic below, the amount of advertising dollars spent on mobile ads is disproportionate to the audience size with a 25 Billion difference.
These findings should be setting off bells and whistles to the leaders of small businesses and startups alike. The lack of advertising spending pumped into the mobile space means lower rates, which means more exposure for less money. If you have not allocated a hefty amount of your ad budget to mobile already, I would suggest doing it now as this opportunity will surely be in existence for but a small moment in time.
The last tip I will leave you with is this, SmartTvs look to be emerging as next screen people will be using more and more in the next 5 to 10 years. If your company isn’t a unicorn and is currently on the shoestring budget, I would keep an eye on the popularity of SmartTvs and look to advertise when they have an upswing of popularity.
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