The Essence of Entrepreneurship

The Essence of Entrepreneurship

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Fostering Business Solutions, Inc.

By Antonette Hudak

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When you go to a coffee shop, movie theatre, boutique or restaurant. You normally aren’t thinking about what it takes to give you that experience. You arrive, pay, make your memories and might go back.

I just began working at a restaurant part-time. You begin to see what goes on behind the scenes of the establishment. The vision, preparation, and attention to detail that makes a customer want to come back.

There’s a quote that comes to mind, “A great entrepreneur gives people what they want before they ask for it.”

My experience on the first day was feeling welcomed. The restaurant opens at 5:30 pm and everyone is expected to get there by 4:30pm. The employees have a “family” meal together. Everyone talks and sits around a table together.

After the meal concludes, everyone gets together with the chef to try the specials. He explains every ingredient, where it comes from, and what the night’s dishes are. He talks about the sauces, nuts, spices and vegetables. The menu goes according to what’s in season. The chef buys the produce himself, usually from Amish Farmers in the area.  My job as a hostess is to call all the reservations for the next couple of days to confirm their bookings. I am to keep a log of cancellations and seating walk-ins. Each reservation is pre-set with a table, time, name, and how many people will be in the party. It’s also the hostess’s job to walk around and mark the status of each seated table and if they are on their appetizers, entrees, or desert.This is to keep the waiters up to date on what is going on so that they are always in the know.

Sometimes VIPS arrive that need extra attention and complimentary items like a bottle of wine. The mood is set with lighthearted music in the background. The environment is always alive.  Rustic at home feel, white brick walls. The chef inspects every dish because presentation counts before a customer is served.

Thinking of this business and how it all came together makes me realize how much work, vision, and details goes into it. A consumer needs reasons to pick a place.  Why would they have dinner here? Is it how aesthetically pleasing it is, the organic food, incredible service, good music, an opportunity to enjoy oneself or a mixture of them all?

It takes people, training, leadership and lots of planning.

This is what I believe is the essence of entrepreneurship. The essence of attracting a crowd. Attracting a certain clientele that expects a specific experience. It was all planned. However, the planning did not stop at the opening of the restaurant; it continued to grow, like all great businesses. Entrepreneurship takes artistry, creativity and planning. Perfecting your craft. With failure and experience. Continuously discovering with trial and error. Creating a brand the entrepreneur and consumers are passionate about. It doesn’t come overnight. It takes practice, failing, learning, and interchanging roles. Going into it for the right reasons and using practicality. Most importantly, organizing people and taking the time to properly train them.

As an aspiring entrepreneur. What to study can be your favorite coffee shop, restaurant, bar, film or business of interest. The memories and joy they gave you. Pay attention. With that said, in your own business, you can see what you can offer to the world. Service the world. Giving the customer what they want before they ask for it.

About the Author: 

Antonette Hudak is an entrepreneur working in the entertainment and hospitality industries. She is also a writer and actress. Some of her achievements include writing, directing, and acting in the play “How to Love A Drug Addict” which is now being created into a short film, “Failure isn’t something you should fear, it’s something to embrace” Published by Thought Catalog February 2016, and she is a Reservations Manager for the Nolitan Hotel, a luxury boutique hotel in New York City.

 

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Calculating the ROI of a Rental Property

Calculating the ROI of a Rental Property
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Along with the management consulting and social media work, I also invest in residential rental properties. It is important to know how to calculate if a property will be profitable and what the return on investment (ROI) will be. The first thing you should know is if you are Value or Cash Flow investing.

Value Investing is when the primary purpose of purchasing a property is to hold it with the hope that the value of the property will increase. Purchasing a property in a high growth area for $100k and selling it a few years later for $500k would be an example of this. With these properties, it is okay to just break even with rental income.

Cash Flow Investing is when the primary purpose of purchasing the property is to make money through rental income. All costs considered, your rental income should be high enough that you can consider it income.

Of course, the ideal case would be that you find a property that falls within both parameters. That can be hard depending on where you are located and how much capital you have.

For the purpose of this post, we will be focusing on Cash Flow Investing.

Now let’s get into calculating if a property is profitable if you are financing the property.

Firstly, let’s go over all of the costs that you have to consider initially and then on an ongoing monthly basis of owning a rental property.

Out of Pocket Cost:

Initially, you would have to consider how much money you have to put down to purchase the property. Usually, it can be anywhere from 5-20% depending on your credit and the type of property. Let’s say you are purchasing a property that is worth $150,000 and have to put down 20% ($30,000). You also have to consider closing costs. For this example, closing costs are $10,000 for calculation purposes. Another cost that you usually have to pay that most people don’t consider is the following year’s property taxes. Say that property taxes for this property are $10,000 per year.

In total, the initial cost of purchasing this property will be $50,000. Meaning you will need this cash on hand right off the bat to purchase this property.

EDIT: I forgot to add Inspection costs. I have seen them range from $500-$2,000 depending on the property size and location. For this blog post, I will keep the math the same, but be aware that it is usually mandatory to have an inspection done.

Ongoing costs:

Now it is time to calculate what your costs will be on a monthly basis. Continuing with the example from above, we will have to finance $120,000. People usually pick between financing over 15 or 30 years. We will finance over 30 years here. For investment properties, the interest rate is around 7% or 8%. We will use 8% to be conservative. You can use many online tools to calculate your monthly mortgage costs. Google search Mortgage calculator.

The monthly mortgage cost alone will be $880.52 per month on the $120,000 over 30 years at an 8% interest rate.

Next, you will have to also factor in the property taxes for the next year into your calculation as well as a Landlord Insurance Policy. Our property taxes for this property is $10,000 and let’s say the insurance policy is $2,000 per year.

The total monthly cost of this property is $1,880.52.

Other hidden costs to consider:

-In some cases, if you put less than 20% down you will be charged what is called PMI. PMI stands for Private Mortgage Insurance and you will have to add this to the monthly mortgage cost if needed. I have seen it being anywhere between $150-$300 per month.

Common Charges: Some properties charge common charges to maintain the property (cutting the grass, snow removal, pools, etc.). These costs will also need to be considered on a monthly basis. The price of common charges really depends on the type of property and where it is located.

Is it profitable for Cash Flow Investing:

Now its time to do some research on the average rental costs in the area. Look on Zillow and other sites like it to see what the rental prices are for properties on the same block/building and in nearby locations.

If the average rental is $2,400 in the area, this may be a good Cash Flow property.

If it is $1,900 or below, I would not consider it for cash flow.

I usually only choose properties that can generate a monthly return of $600 or more, but it is based on personal preference.

Calculating simple ROI:

For rental properties that you have financed, it is good to calculate your return on investment.

For the purposes of this example, our monthly cash flow from the property is $500 per month (rental income minus ongoing monthly charges). This would result in an annual return of $6,000 ($500 x 12 months) from rental income after all costs.

If the out of pocket cost (initial cost) of purchasing the property is still $50,000, our ROI will be calculated as follows:

$6,000 (annual cash flow) ÷ $50,000 = 12% ROI

This formula can get very complex as some people use an amortization table to also factor in the principal (mortgage) paydown. I would say that a 12% simple ROI is very good. It would take roughly 8 years to break even on your initial investment ($50k/$6k).

I would also suggest reading the book HOLD: How to find, buy and, rent houses for wealth by Steve Chader if you are considering residential real estate investments.

You can also find other great books to read in one of my older posts called Essential Business Reads.

I hope you guys enjoyed this post. More will be coming soon! Until next time…

 

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