The Essence of Entrepreneurship

The Essence of Entrepreneurship

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Fostering Business Solutions, Inc.

By Antonette Hudak

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When you go to a coffee shop, movie theatre, boutique or restaurant. You normally aren’t thinking about what it takes to give you that experience. You arrive, pay, make your memories and might go back.

I just began working at a restaurant part-time. You begin to see what goes on behind the scenes of the establishment. The vision, preparation, and attention to detail that makes a customer want to come back.

There’s a quote that comes to mind, “A great entrepreneur gives people what they want before they ask for it.”

My experience on the first day was feeling welcomed. The restaurant opens at 5:30 pm and everyone is expected to get there by 4:30pm. The employees have a “family” meal together. Everyone talks and sits around a table together.

After the meal concludes, everyone gets together with the chef to try the specials. He explains every ingredient, where it comes from, and what the night’s dishes are. He talks about the sauces, nuts, spices and vegetables. The menu goes according to what’s in season. The chef buys the produce himself, usually from Amish Farmers in the area.  My job as a hostess is to call all the reservations for the next couple of days to confirm their bookings. I am to keep a log of cancellations and seating walk-ins. Each reservation is pre-set with a table, time, name, and how many people will be in the party. It’s also the hostess’s job to walk around and mark the status of each seated table and if they are on their appetizers, entrees, or desert.This is to keep the waiters up to date on what is going on so that they are always in the know.

Sometimes VIPS arrive that need extra attention and complimentary items like a bottle of wine. The mood is set with lighthearted music in the background. The environment is always alive.  Rustic at home feel, white brick walls. The chef inspects every dish because presentation counts before a customer is served.

Thinking of this business and how it all came together makes me realize how much work, vision, and details goes into it. A consumer needs reasons to pick a place.  Why would they have dinner here? Is it how aesthetically pleasing it is, the organic food, incredible service, good music, an opportunity to enjoy oneself or a mixture of them all?

It takes people, training, leadership and lots of planning.

This is what I believe is the essence of entrepreneurship. The essence of attracting a crowd. Attracting a certain clientele that expects a specific experience. It was all planned. However, the planning did not stop at the opening of the restaurant; it continued to grow, like all great businesses. Entrepreneurship takes artistry, creativity and planning. Perfecting your craft. With failure and experience. Continuously discovering with trial and error. Creating a brand the entrepreneur and consumers are passionate about. It doesn’t come overnight. It takes practice, failing, learning, and interchanging roles. Going into it for the right reasons and using practicality. Most importantly, organizing people and taking the time to properly train them.

As an aspiring entrepreneur. What to study can be your favorite coffee shop, restaurant, bar, film or business of interest. The memories and joy they gave you. Pay attention. With that said, in your own business, you can see what you can offer to the world. Service the world. Giving the customer what they want before they ask for it.

About the Author: 

Antonette Hudak is an entrepreneur working in the entertainment and hospitality industries. She is also a writer and actress. Some of her achievements include writing, directing, and acting in the play “How to Love A Drug Addict” which is now being created into a short film, “Failure isn’t something you should fear, it’s something to embrace” Published by Thought Catalog February 2016, and she is a Reservations Manager for the Nolitan Hotel, a luxury boutique hotel in New York City.

 

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Top 10: Business Apps

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 We live in a digital world. I think we have all heard this before, but the statement does hold true. These days technology is the primary driver in creating an efficient workspace. In this post, I want to share the mobile applications (in no particular order) that have saved me the most time and money (my two favorite things) in business.
 
1.    CudaSign (formerly SignNow) – CudaSign allows you to attach legally binding e-signatures to documents right from your phone. After opening your files in CudaSign, you can E-sign and add dates anywhere on the document. Once you finish, create PDFs and send them back out within minutes of receiving the original files. This app will cost you a whopping $1, but for the time it has saved me, I would have paid more.
2.    TurboScan – I don’t think I can explain to you how many times this app has saved me. There have been times when the Internet has gone out in the office or I was on the road where I needed to scan and send documents. TurboScan enables you to take high-resolution pictures of your work right from your phone. It also has a simple editing tool that allows you perfect your “scans” before you send them out as PDFs.
3.    Mortgage Calculator Plus – For those of you in the real estate space, this app is essential. It’s always important to understand the costs of obtaining a property, and in my case, if it will be profitable. Mortgage Calculator Plus allows you to easily calculate your potential monthly mortgage while considering all other costs associated with purchasing the property. In the investment real estate industry, this will help you save time by weeding out properties where the math just doesn’t add up.
4.    Mint – Whether you use it for your business or personal finances, Mint is a great tool to track your income and expenses. The app enables you to add various online accounts (checking, saving, credit card, stock, retirement, etc.) and organizes all the information in one place. Always keep a close eye on your money. Money can’t always buy you peace of mind, but if you save enough, it can buy you a Bentley.
5.    Audible – I can’t remember the last time that I actually had the time to sit and read a book. Therefore, I began listening to audiobooks instead, because knowledge is power, right? With audible, you can listen to your favorite books from your phone while on the go (driving, flying, at the gym, etc.). Ps: Keep an eye out for my next post about my all time favorite business reads.
6.    WhatsApp – Ladies and gentlemen, WhatsApp has become the new BBM. If you have business either locally or abroad, this is the app is for you. Not only can you text internationally for free, but you can now make wifi calls too. Most people I have spoken to in a business or personal capacity use WhatsApp regularly, especially internationally.
7.    Square – This is the only app on the list that I do not personally own, but have experienced via clients. If you are selling products or services for your small business, Square is the app for you. After downloading the app and signing up on their website, Square will send you a free magstripe that will allow you to make sales right from your phone. Coming from an accounting background, I like square because you can easily import your sales information into QuickBooks or any other accounting software. Some would say the 2.75% cost per swipe is too high, but I think that its simplicity and ease make up for it.
*The last 3 apps are specifically for my travelers out there. These apps will save you money and help organize your itinerary.
8.    TripIt – Don’t you find it annoying to fish through all your emails for flight and rental confirmation numbers? I did. TripIt will organize all of your traveling plans in one place. It takes your flight, rental & hotel order confirmation emails (without you doing anything) and arranges your whole trip from beginning to end.
9.    Skipplagged – This app has a very interesting history. The founder of the app was sued by various airlines and travel websites due to his unconventional and genius way of saving money on flights. The idea is that sometimes booking more flights will result in cheaper tickets. For example, let’s say you wanted to go to Chicago from New York. Skiplagged will book you a flight for North Dakota where your destination is actually the connection site (ie Chicago). The idea is that a connecting flight to North Dakota from New York is actually cheaper than a direct flight to Chicago (I just made this scenario up, so maybe it isn’t, but you get the point). The catch is that you can’t check in your bags, so use this for your short trips only.
10.    Hotel Tonight – The last app on the list has to do with booking hotels. There are many hotels out there that actually offer discounts if you book within a day or two. Hotel Tonight will find you these hotels, as well as break them out into categories (Lux, Basic, Hip, Solid, etc.). So if you need to take a last minute business trip, you don’t always have to pay an arm or a leg for a nice hotel room.

I hope you all enjoyed my first post. What apps do you use? Look out for my next post on my favorite business books!

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You’ll get our newsletter containing additional information about how to better your Startup business in areas like Managment, Marketing, Finance, Funding, Time-Management, Leadership and more. We are here to help!

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